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Five Steps To Marketing Your Writing To Have Them More Exposure
Once you've written and submitted a few articles as part of your internet marketing plan, it's time to start promoting them. While it's wonderful that you've got your work out there for people to read and publish, to make the most of them, you should do a little promotion. There are five main steps you must take to make sure you get the most from your article marketing:
1. Tweet about your article.
Let people know when you have a new article listed in a directory by tweeting a hyperlink to your followers. Letting them know about new article available from you is a quick and simple way to spread the word. A simple tweet should contain the topic and the link. Stick to under 120 characters so people have room to retweet your message without having it get cut off.
2. Post it on your blog.
While you don't like to post the whole article, you can point to it at the end of another article. For instance, "Want to read more about how to coach your parakeet in a week or less? Check out my new article, "Tricks and Treats for Parakeets," and then link to the page.
3. Create a reprints page.
Create a list of your articles on a different page on your blog or website. Link to it from the main page with a line that reads, "Want more information on parakeet training, or would you like to publish my work on your site? Click here for more information." Then include links to all your articles, as well as how interested parties can contact you for further information.
4. Link 'em up.
Tell your audience about the information you have posted every chance you get. This is why it's great to have multiple articles posted - you can mention a different one in your newsletter, on your Facebook page, in your signature line on your emails, in forums, etc. If you've created targeted, useful content, people are likely to want to know about it!
5. Combine them.
After you've published 10 or 20 articles on a similar subject, combine them and make them into an e-book, a special report, or an e-course. Add more information, create transitions, throw in a resource or two, and you've got a product to give away or promote.
Writing and publishing your first few pieces is just the beginning of the web marketing strategy. Think creatively about who would want the information you've written, and how you can get it to them, and you're on your way to creating a continual stream of customers to your website.
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