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Ways To Draft An Attractive Author Resource Box
Article directories clearly state that when reprinting an article, the authors resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales.
Your resource box should have enough information to attract readers' interest, and have a strong call to action that will suggest them to click on your link for more information. No matter how good your article is, if your resource box does not compel the reader to visit your site and find out more, you have lost an opportunity to earn a user.
Tips for writing an excellent resource box:
1. Don't start your resource box off with your bio. This indicates to the reader that your article is complete and that they can stop reading. Instead, begin with a question or statement that will entice them to read more. Example: "Want fourteen more ways to make money from home?"
2. Do not put in a full bio. Most people are not keen on your full bio or every degree and accolade you have received. Actually, most people will skim over it and you will lose their interest before they get to your link and call to action.
3. Include at least one link, more if allowed. Look at the resource box guidlines for each directory to understand what you are permitted to include. Most allow one link, some two. Make sure to include as many links as you are allowed.
4. A strong call to action is an absolute requirement. Include a statement which informs the reader what they will receive when they click on your link and how it will favor their lives. For instance, "Download Joe's free article today for more ways to generate income in your sleep!"
5. Answer the burning question. When crafting your resource box, consider the question all readers ask (if only subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every article that you create. If the article is about home interior, then draft your resource box to connect to that with an appropriate offer and link. If the next post is specific to tool selection, steer your resource box in that direction. Start a file of resource boxes so you can add an appropriate one without recreating it each time.
The resource box is your opportunity to tell the viewer what you have in store and what they should do next. If you can show a visitor what they will gain by clicking on your link, you're almost guaranteed to build your website traffic with the articles you write.
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